While your brand's story is about much more than your logo... great design matters, and will elevate your business from new-kid-on-the-block to a stand-out brand experience for your dream clients. Developing your brand here means creating a cohesive visual strategy with unique, compelling elements that set you apart from the competition.
Questionnaire & Mood Board Buildout
Logo System
Brand Elements i.e. textures, patterns, icons
Font Curation
Color Palette Curation
Custom logo design featuring hand-drawn, just-for-your-brand illustrations and multiple versions. Deliverables include pattern development, color palette curation, font selection, social media templates and creation of brand guidelines document.
Chic, sleek, and custom wordmark creation, complete with a range of logo versions tailored for every occasion. This package also features a handpicked color palette, font choices, social media templates and a brand style guide.
Website platform subscription, domain name fees and other related fees are the client's responsibility.
We’ll build out a totally custom, mobile-optimized website. Your full brand presence online will be cohesive, beautiful, and speak directly to the hearts of your dream clients. I create websites with the following goals in mind:
The following services are available as add-ons for Brand Blueprint or Brand Buildout clients, as well as select one-off projects. Please contact me with the details of your project for availability.
additional services
Starting with clear brand positioning helps both you and your dream clients know exactly who you are and how you’re best poised to serve. Crafting a solid brand strategy will create a strong foundation for sharing your story with the world.
- Mission, vision, and values statements
- Crafting your brand's story arch and messaging pillars
- Competitor research
- Client avatar development
- Development of brand tone of voice
- "Elevator pitch" development
Clear, compelling copy that tells your story is critical to making your brand work for you.
I write copy that's conversion-focused, with clear calls to action and that sounds like YOU and your business.
We can start from scratch, your you can hire me to edit materials that are already in place.
-Website copy
-Sales funnel copy
-Newsletters
-Launch and corresponding promotional materials
-Ad copy
-Sales decks
-Social media
These services are prioritized for clients who have previously undergone a branding strategy, visual branding, or website development engagement. Other requests for creative design and illustration collaborations are always welcome.
Often these initiatives are creative collaborations to create a visually compelling, on-brand marketing initiative to support the overall brand strategy and goals.
-Course design
-Illustrated social media content
-Social media graphic suite
-Custom illustration for special events or campaigns
-Sales decks and pitch templates
-Event graphics and marketing materials
-Packaging design
-Promotional item design